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Reach those who make the decisions that influence your business
Your company's sponsorship messages provide you with an unrivaled
reach to an influential, well-positioned, highly educated audience. Your messages
will reach into the homes, automobiles and offices of consumer and business
decision makers that regard your messages as a statement of character from
a company that supports public radio just like they do.
Our listeners will respond to your messages and visit your establishment; do business with you, and thank you for your support of public radio. It's a testament to the incredible loyalty which public radio enjoys-a loyalty that is unique in the marketing community.
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More than 70% of public radio listeners say that a company's support of public radio is a positive influence on their decision to purchase that company's products and services.
80% of public radio listeners say their opinion of a company is more positive when they discover that the company supports public radio.
-- Audience Research Analysis |
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And in the words of our sponsors...
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Premier Pianos
"A number of people have specifically referred to hearing our announcement on WGUC. One gentleman said he'd been to another piano dealer in town, and then heard about us on WGUC. He purchased a piano from us, making us $10,000 happier!"
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Adrien Fly Fishing Outfitters
"Of all the advertising that we have done, your station has provided the most immediate and positive return. One of your listeners stopped in my store and mentioned that he supported WGUC as well. He proceeded to purchase close to $600 in luggage from us, as he was not a fly fisherman."
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Barnes, Dennig & Co. Ltd
"We've had numerous compliments about our messages on WGUC, proving that you have a wide listening audience. We have profited by being a sponsor."
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Kohnen & Patton LLP, Attorneys at Law
"We received many favorable comments from friends and clients about our on-air announcements and believe our sponsorship was very worthwhile for our firm."
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Cookies By Design
"I have had more than normal amounts of comments from people who heard the spot- that's really good news!"
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Eye 1 Unique Eyewear
"Thanks for all your help with the Trunk Show. I'm writing this at 1:20 PM, and the show is already a complete success!! Three more hours to go, so here's hoping for even more. Again, Thanks."
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KeyBank
"Your audience matches up well with our private banking and corporate banking targets."
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The Loveland Greenhouse
"In addition to the many favorable comments from our customers who also support public radio, we gained many brand new customers who made a trip to Loveland after hearing our spots on WGUC!"
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 Krause's of Findlay Market
"You were right! Thanks for showing us that underwriting on WGUC provides results (even for a small business) to our one location business. We've even had people come from Dayton, Ohio because they heard about us on your station."
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Event sponsorships, display banners on our award-winning
web sites and e-newsletters are a highly targeted and effective
complement as an integral part of your media mix.
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